Cowvin Klein represents the wool's journey from farm to fashion. Through our research we discovered that Australia's merino wool is used as a high end fashion fabric. Our concept is strengthened by the use of the camera and film design that represents the photographers at woolmark fashion shows. Each cell tells the story of the wool's journey from farm to fashion. The cut away section in its back represents a farm scene that is protected by a biosecurity dome and is the start of the wool's journey. The green on the base represents the different pastures that the sheep graze on and live in. The sheep are watching their friends on the red carpet in the spotlights for the fashion parade.
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